I reviewed the first screen of the top 20 roofers on Google Maps in Dallas–Fort Worth — exactly what a homeowner sees before scrolling. Not one of them shows photos of their own finished roofs, and only 7 show their reviews.
Desktop, 1280×800, no scrolling. I checked for four things homeowners look for when choosing a roofer.
show a phone number or a contact form
offer a free inspection or estimate
show a star rating or reviews (3 more — only a "Reviews" menu link)
show photos of their own finished roofs (10 — only a "Gallery" menu link)
A new roof can cost as much as a car. Homeowners are afraid of picking the wrong contractor, so they look for proof before they pick up the phone.
After a storm, people search "roofer near me" and open several sites in a row. The one that looks trustworthy fastest gets the call.
"Quality work, fair prices" is on every roofing site. A 4.9★ rating with 150 reviews is something only you can show.
A photo of a roof you actually installed proves your quality in one second. A stock photo proves nothing — and homeowners can tell.
These don't have to look the same on every website. Each one can be done in many ways — I'll match your brand and what you already have. What matters is that a homeowner can see it without scrolling.
Homeowners usually call the first roofer who makes it easy. If your number isn't visible right away, many go back to Google and call the next company.
Included: click-to-call number in the header, a sticky "Call now" button on mobile, a clear contact button in the hero.
Can look like
A free inspection is the natural first step in roofing. Putting the request right on the first screen turns visitors into booked appointments — especially after hail and storms.
Included: a short request form (name, phone, address), instant email/SMS alert to your team, a thank-you message.
Can look like
A roof is a big purchase and homeowners pick a company they trust. Your rating and real reviews build that trust before they scroll.
Included: live Google reviews with your star rating, updated automatically, placed above the fold.
Can look like
Roofing is visual. Real photos of your finished roofs prove your quality in seconds — something stock photos can't do.
Included: a before/after slider and a gallery of 6–12 of your real projects, optimized for fast loading and linked from the first screen.
Can look like
A concept based on a typical roofing website — same design, same brand, four elements added.
Before: phone number only
After: contact, inspection offer, rating, real project photo
Most roofing websites already have one or two of these. You only pay for the ones you don't.
| Element | Price |
|---|---|
| Visible contact options | $190 |
| Free roof inspection offer | $290 |
| Reviews & rating | $240 |
| Completed work / before & after | $290 |
Custom-coded websites (no admin panel) +$150. Third-party subscriptions, if any, are not included. Optional care plan — $59/month: small edits, fresh project photos, review widget upkeep.
We confirm what you need and how it should look.
You give me a separate admin account — no passwords shared.
Full backup first. No redesign, no downtime.
Nothing goes live until you say yes.
No. I work inside the website you already have. Same design, same pages — just the missing pieces added to the first screen.
[ Answer: yes — you can share the plan with your agency, or give me access with their OK. ]
[ Answer: phone photos from recent jobs are enough — I'll select, crop and optimize them. ]
From your Google Business Profile. They update automatically — I never write or edit reviews.
[ Answer: revisions until it's right before launch; nothing goes live without your approval. ]
Send me your website. I'll reply with a free first-screen audit — what a homeowner sees, what's missing, and what it would cost to fix.